Gold Coast Billboards Advertising Terms & Conditions
Quick Summary of How Billboard Advertising Works
We want advertising with Gold Coast Billboards to be simple and transparent. Here are the key things to know before booking:
1. Your campaign includes one advertising slide
Each booking includes one design displayed in the billboard rotation. Additional designs can be purchased as additional placements.
2. Billboards provide exposure, not guaranteed sales
Billboard advertising is designed to increase brand visibility and awareness. Results may vary depending on your design, offer and overall marketing strategy.
3. Campaigns run in shared rotation
Up to 10 advertisers appear on each billboard, with each advertiser receiving approximately 10% screen time.
4. Artwork must follow billboard design guidelines
For best results we recommend simple, bold designs with minimal text. Our Design Guide is available on request.
5. Advertising must meet Australian advertising standards
This includes additional compliance requirements for medical advertising on the Her Medical billboard.
6. Campaigns are generally paid in full
A 10% discount is available for campaigns paid in full. Monthly payments may be approved for longer campaigns upon request.
7. Billboard placements may include other advertisers
Billboards are shared advertising environments and competitor businesses may also advertise unless exclusivity is agreed in writing.
8. By purchasing a campaign you agree to the Terms & Conditions below
If you’re unsure whether billboard advertising is right for your business, we’re happy to chat before you book.
GOLD COAST BILLBOARDS – ADVERTISING TERMS AND CONDITIONS
Last Updated: March 2026
These Terms and Conditions govern the purchase and display of advertising on digital billboards operated by Her Medical Southport Pty Ltd trading as Gold Coast Billboards (ABN 42 649 560 047).
Gold Coast Billboards aims to make outdoor advertising simple, transparent and effective for local businesses. The following Terms are designed to ensure fair and reliable operation of the billboard network for all advertisers.
By purchasing advertising space through www.goldcoastbillboards.com or any affiliated website, the Advertiser confirms they have read, understood and agree to these Terms and Conditions.
DEFINITIONS
Advertiser means the person or entity purchasing advertising space.
Advertising Material means the creative content to be displayed on the digital billboard including images, graphics, text or visual elements.
Advertising Space means the digital billboard display time allocated to the Advertiser.
Advertising Order (AO) means the confirmed booking or purchase of advertising space.
Agency means any advertising or marketing agency acting on behalf of the Advertiser.
Business Day means any day other than a Saturday, Sunday or Public Holiday in Queensland.
Term means the agreed advertising duration purchased by the Advertiser.
Purchase means a completed transaction through the website or directly with Gold Coast Billboards.
SECTION 1 – GENERAL TERMS
1. ACCEPTANCE AND AUTHORITY
1.1 This agreement is between Her Medical Southport Pty Ltd trading as Gold Coast Billboards (ABN 42 649 560 047) and the Advertiser and/or Agency.
1.2 By confirming a booking or completing a purchase, the Advertiser confirms they have read and accepted these Terms and Conditions.
1.3 The person completing the purchase warrants they have authority to act on behalf of the Advertiser.
1.4 Where an Agency is acting for an Advertiser, both the Agency and Advertiser are jointly responsible for compliance with this agreement.
2. COOLING OFF PERIOD
2.1 Advertisers are provided a three (3) business day cooling-off period from the date of purchase.
2.2 During this time a booking may be cancelled without penalty by contacting:
2.3 After the cooling-off period expires, bookings become non-refundable as advertising space is reserved in advance.
3. PAYMENT TERMS
3.1 Advertising campaigns are generally paid in full prior to the campaign start date.
3.2 Gold Coast Billboards may offer a 10% discount for campaigns paid in full where specified.
3.3 For campaigns longer than one month, monthly payment arrangements may be approved by request.
3.4 Where monthly payments are approved, invoices must be paid by the due date stated.
3.5 All prices are exclusive of GST unless otherwise stated.
3.6 PRICING AND PROMOTIONS
3.6.1 Advertising pricing may vary from time to time due to promotional offers, introductory pricing, seasonal demand, market conditions or other commercial considerations.
3.6.2 Gold Coast Billboards reserves the right to adjust pricing for future bookings at any time.
3.6.3 Confirmed bookings will retain the agreed pricing at the time of purchase.
3.7 FAILURE TO PAY
Failure to pay invoices may result in:
• suspension of advertising
• removal of advertising content
• termination of the agreement
Gold Coast Billboards reserves the right to resell unused advertising space.
3.8 LATE PAYMENTS
If payment under an approved monthly payment plan remains outstanding seven (7) days after the due date, Gold Coast Billboards may suspend advertising until payment is received.
Advertising removed due to late payment will not receive additional display time or credits.
If payment remains outstanding for fourteen (14) days, Gold Coast Billboards may terminate the campaign.
4. ARTWORK SUBMISSION AND CREATIVE SPECIFICATIONS
Advertising material must be supplied in PNG or PDF format.
Her Medical Billboard Artwork
Provide artwork at:
288 x 352 px
PNG or PDF format
Bespoke Billboard Artwork
Provide artwork at:
608 x 304 px
PNG or PDF format
Artwork should be submitted by Friday COB prior to the campaign start date.
New creative generally goes live Monday after hours.
Gold Coast Billboards may assist with design advice where required.
Advertising may be declined if artwork does not meet technical or regulatory standards.
4.6 CREATIVE GUIDELINES
To help advertisers achieve the best results, Gold Coast Billboards recommends:
• large readable text
• one clear message
• high contrast colours
• minimal text
• strong brand identification
Advertisers are encouraged to request the Gold Coast Billboards Design Guide before producing artwork.
While guidance may be provided, advertising performance ultimately depends on the advertiser’s creative and marketing strategy.
4.7 ADVERTISING EXPECTATIONS
Billboard advertising primarily provides brand awareness and visibility.
Advertising space is purchased as media exposure rather than a performance-based marketing service.
Results may vary depending on many factors including design, brand recognition, pricing and audience relevance.
For this reason, dissatisfaction with campaign performance or lack of sales does not constitute grounds for refund.
5. BILLBOARD ROTATION AND EXPOSURE
Digital billboard campaigns operate on a shared rotation system.
A maximum of 10 advertisers appear in rotation on each billboard.
Each advertiser receives approximately 10% screen time within the rotation.
6. ADVERTISING SLIDES AND CREATIVE CHANGES
Each advertising contract includes one (1) advertising slide.
Additional slides may be purchased as separate advertising placements.
Advertisers may also book multiple campaigns or additional slides if they wish to display multiple designs.
For campaigns 3 months or longer, Gold Coast Billboards may allow monthly creative changes where reasonably requested.
More frequent changes (such as weekly updates) may be arranged by agreement where operationally practical.
7. COMPETING BUSINESSES
Billboards operate as shared advertising environments.
Gold Coast Billboards does not guarantee industry exclusivity unless specifically agreed in writing.
Advertisers concerned about competitor placement should request information prior to booking.
The presence of competing businesses is not grounds for cancellation or refund.
8. CAMPAIGN RENEWALS
Campaigns of four weeks or longer may receive priority renewal opportunities.
Advertisers wishing to extend campaigns should contact Gold Coast Billboards prior to campaign expiry.
9. EMERGENCY OR PUBLIC MESSAGES
Gold Coast Billboards may interrupt advertising to display emergency notices or public safety messages.
No refunds will be provided for such interruptions. Additional time may be granted.
10. MAINTENANCE AND TECHNICAL INTERRUPTIONS
Billboards may occasionally require maintenance.
If technical interruptions exceed 48 consecutive hours, Gold Coast Billboards may provide reasonable time credits.
SECTION 2 – HER MEDICAL BILLBOARD TERMS
11. MEDICAL ADVERTISING COMPLIANCE
Advertising on the Her Medical Billboard is restricted to health and wellness businesses.
Advertising must comply with:
• Australian Consumer Law
• Advertising Standards Codes
• AHPRA Advertising Guidelines
Advertisers remain responsible for ensuring their advertising complies with all regulatory requirements.
Gold Coast Billboards reserves the right to decline advertising that appears to breach AHPRA standards.
12. HER MEDICAL BILLBOARD DETAILS
Location: 30 Yacht Street, Southport
Screen: 4m x 3m portrait
Operating hours:
6am – 8pm | 7 days per week
SECTION 3 – BESPOKE BILLBOARD TERMS
13. BESPOKE BILLBOARD DETAILS
Location: 63 Ferry Road, Southport
Screen: 6m x 3m landscape
Operating hours:
6am – 11pm | 7 days per week
14. CONTENT STANDARDS
Advertising must comply with Australian advertising standards.
Gold Coast Billboards may decline content that is:
• misleading
• offensive
• unsafe for drivers
• non-compliant with regulations.
15. ADVERTISER CONDUCT
Gold Coast Billboards values positive working relationships with advertisers.
Where advertising content or advertiser conduct creates operational issues or cannot reasonably be resolved, Gold Coast Billboards may terminate the advertising agreement.
Where termination occurs after the cooling-off period due to unresolved disputes or unsuitable content, no refund will be issued.
Gold Coast Billboards will always aim to resolve issues reasonably and professionally before taking this step.
16. ROAD SAFETY AND DRIVER DISTRACTION
Advertising content must not imitate road signs, traffic signals or create unsafe distractions for drivers.
Gold Coast Billboards may remove advertising that is considered unsafe for road users.
17. REGULATORY OR GOVERNMENT REQUIREMENTS
If a regulatory authority, landlord, council or government body requires the removal or modification of advertising, Gold Coast Billboards may remove the advertisement without liability.
Where possible, alternative advertising arrangements or time credits may be offered.
18. INTELLECTUAL PROPERTY
Advertisers retain ownership of their advertising material but confirm they have the rights to use all content provided.
Advertisers indemnify Gold Coast Billboards against intellectual property claims.
19. LIMITATION OF LIABILITY
Gold Coast Billboards’ liability is limited to the value of the advertising space purchased.
Gold Coast Billboards is not liable for indirect losses including loss of profit, revenue or business interruption.
CONTACT
Gold Coast Billboards
Email: hello@goldcoastbillboards.com
Website: www.goldcoastbillboards.com
If you’re unsure whether billboard advertising is right for your business, we’re happy to chat before you book.
